Dean Cain joins ICE
Dean Cain joins ICE Dean Cain/Instagram

Actor Dean Cain, widely recognised for his role as Superman in the 1990s television series Lois & Clark, has thrown his support behind a new recruitment campaign by U.S. Immigration and Customs Enforcement (ICE). In a video released in early August 2025, Cain promotes the agency's efforts to attract new personnel, stating that applicants will receive 'great benefits'. The video is part of ICE's broader 'Defend the Homeland' initiative, launched across the United States to fill staffing gaps and rebrand its public image.

Cain's Role: 'Joined Up' to Support ICE Recruitment

In a new recruitment video for U.S. Immigration and Customs Enforcement (ICE), Cain declares that he has 'joined up', expressing full support for the agency's mission. While the nature of his role remains unclear, the video positions him as a high-profile advocate encouraging others to enlist. Cain, known for his alignment with law enforcement causes, appears to be helping lead ICE's 'Defend the Homeland' campaign aimed at boosting hiring and public support.

In the video, Cain calls on Americans to serve their country by joining ICE, saying the agency plays a vital role in protecting communities and enforcing immigration laws.

'They need your help, we need your help, to protect our homeland for families... Join today if it's something that tickles your fancy because we can use you', Cain said.

Cain's appearance sparked widespread conversation, particularly because of his past portrayal of Superman, a character canonically depicted as an immigrant. While some critics questioned the symbolism, Cain maintained that the work ICE does is aligned with public safety and national values.

What Did He Mean by 'Great Benefits'?

Cain's comment about the job perks quickly drew attention online, prompting questions about what exactly ICE offers to potential recruits. His endorsement coincides with ICE's ongoing efforts to incentivise hiring through financial rewards and expanded benefits packages.

The campaign is reportedly designed to address a significant drop in recruitment numbers and morale within the agency, which has faced increasing scrutiny in recent years over its policies and enforcement tactics.

Full List of ICE Benefits for Recruits

According to ICE's official recruitment materials, eligible new hires are entitled to a comprehensive benefits package. This includes:

  • Competitive annual salaries
  • A signing bonus of up to $50,000 (£37,000 equivalent)
  • Student loan repayment assistance
  • Federal retirement benefits and access to the Thrift Savings Plan (similar to a UK pension scheme)
  • Comprehensive health insurance including medical, dental, vision and life cover
  • Long-term care insurance
  • Flexible spending accounts
  • Paid annual leave and sick days
  • Paid federal holidays
  • Flexible work schedules
  • Tuition reimbursement programmes
  • Transport subsidies for commuting staff
  • Health and wellness support services
  • Access to on-site fitness centres
  • Employee Assistance Program (EAP) for confidential support
  • Continued professional training and career development opportunities

The agency has also highlighted that it does not require a college degree for many positions and has relaxed age restrictions to widen the applicant pool.

Public Response and Online Backlash

Cain's video generated both praise and criticism across social media platforms. Supporters of ICE welcomed his involvement and viewed the endorsement as a patriotic gesture. Critics, however, questioned whether the values represented by the fictional Superman were at odds with those of the agency.

'Superman himself would be disappointed in you Dean', said one commenter. Responding to the backlash, Cain dismissed suggestions by saying: 'Not a chance'.

ICE's Recruitment Goals Under Scrutiny

ICE's 'Defend the Homeland' campaign comes at a time when the agency is seeking to reshape its public image and address long-term staffing shortfalls. The inclusion of celebrities such as Dean Cain is part of a broader strategy to humanise the agency and appeal to a wider cross-section of the American public.

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