EasyJet founder Sir Stelios Haji-Ioannou has launched the first easyFoodstore shop, which will sell grocery products such as energy drinks, mini cheese thins, sardines and sauce for just 25 pence (€0.33,$0.36). The offer is available throughout February.

"This is another way the easy brand can serve the less well-off. Given my experience in distributing food for free in Greece and Cyprus, this is a more commercial attempt to sell basic food for 25p per item to those less well-off in the Park Royal, London area," Sir Stelios said.

The store marks the firm's entry into the UK grocery industry. At present 76 products are being sold at the shop all for 25p each. Hence, a consumer can purchase one item from the entire range for less than £20.

The first trial store is situated on Park Royal West, just off the North Circular Road, in London's zone three. The company's website describes the new store as "No expensive brands, just food honestly priced".

Euro Shopper is supplying the products to the store. This is a discount brand developed and marketed exclusively by AMS, a Dutch association that operates on a non-profit basis for 10 other European retailers, according to The Telegraph.

The opening follows the founder's failed attempt in 2014 to open a similar store in Croydon, after planning permission was denied. However, Sir Stelios admitted that he was interested in this space in 2013 because of the widespread use of food banks and had opined that there was a gap in this industry. "[There is] a niche below some of the current budget operators such as Aldi and Lidl", he said.

Below are the items that are available for 25p each, according to the company's website.

Tea GroundCut Green BeansWater
CoffeeAmerican FriesRed Kidney Beans
Chicken CurryMini Cheese ThinsVegetable Soup
SugarGarden PeasEnergy Drink
OrangeadePineapple PiecesSalt & Vinegar Sticks
Pasta Mushroom SauceSalted PopcornChicken Soup
DigestivesChopped TomatoesOrange Juice
Chick PeasSpaghetti HoopsMushrooms
Sardines and SauceNice BiscuitsRice Long Grain
Cream CrackersBaked BeansLemonade
Pasta SauceSpaghettiWine gums
FlourMilk ChocolateFusili Twists
Tomato KetchupTuna FlakesCarrots Hazelnut
Variety Pack CerealRavioli PetitChocolate
PotatoesPainsPenne Pasta
Jaffa CakesVariety CrispsChoc-Chip Cookies
Fruit PastillesMayonnaisePitta bread
Sardines in OilShortbreadTable Salt
Strawberry JamNoodle SnackChilli con carne
Prawn CrackerChicken PizzaFairy cakes
Onion RingsBombay MixJelly Babies
Peach SlicesNoodle Snack CurryTomato Puree
Mixed VegetablesVegetable OilMini Shortbread
Brown SaucePoppadomsSweet Corn
Ginger NutsTomato SoupApple Juice
Button Mushrooms