Indonesian sportswear company Salvo Sports has apologised for a "sexist" label printed on shirts of a top football club, after the company drew widespread criticism on social media.
"WASHING INSTRUCTIONS: GIVE THIS JERSEY TO YOUR WOMAN, IT'S HER JOB," a company label on shirts of Indonesian Super League team Pusamania Borneo reads.
— Viola | भिओला (@veeola) March 6, 2015
— Ovandi (@idnavO) March 8, 2015
The label went viral on social media, leading to an apology from the company through a series of Twitter posts on 8 March, International Women's Day. Salvo Sports said the label was not intended to humiliate women.
"The message is simply, instead of washing it in the wrong way, you might as well give it to a lady because they are more capable," Salvo Sports tweeted.
"There is no intention to humiliate women. In contrast [we want to tell the men] learn from women how to take care of clothes."
"Not all men know how to treat their clothes and women have more expertise."
The company added that it apologises profusely for any misinterpretation.