Jim Beam has unveiled a new voice-activated decanter for the holidays that can dispense shots of bourbon, and sass. The "smart" decanter called "JIM" can pour you a shot of bourbon with a simple voice command and answer some questions with a bit of humour.
Touted as the world's "first artificial intelligence decanter", the Alexa-like device features a compartment for bourbon storage and voice command capabilities.
Voiced by Fred Noe, the seventh generation master distiller for the brand, the decanter won't be able to tell you the time, weather, order a pizza or help call you a cab. However, it does encourage users to have their glass of bourbon "any damn way you please".
In the promotional video (embedded below), asking the decanter, "Hey Jim, what's the weather today?" will elicit the response, "I have no idea. But I do know it's the perfect weather to enjoy bourbon."
"Unlike other smart home devices, 'JIM' not only answers life's most important questions, but also offers groundbreaking shot-pouring functionality that allows legal drinking age consumers to serve up a drink from the comfort of their couch," the company said in a release.
The limited quantity product is being sold on Jim Beam's site for $34.90 (£25.91) and is scheduled to arrive by 15 December. However, it currently seems to be out of stock.
"At Jim Beam, we're in the business of evolving the way people drink delicious bourbon," Noe said. "For decades, we produced unique limited-edition decanters that are now collectors' items. And now, we're introducing a smart decanter that lets fans enjoy their bourbon on demand with friends and family."
It is worth noting that the device functions off an integrated 3G service for voice recognition that will expire around six months after the purchase, turning it into a regular decanter.
This isn't the first time Jim Beam has poked fun at consumer tech products and marketing with a wacky device of its own. Last year, the company introduced the Jim Beam Apple Watch – a green tweed strap with a collapsible shot glass attached to it.
Needless to say, Jim Beam's latest "smart" device prompted some hilarious reactions on social media.