Cementing its lead as the world's favourite console, Microsoft's Xbox 360 has claimed the US sales top-spot, outselling Sony's PlayStation 3 (PS3).
Citing stats taken from the NPD research group, Microsoft published its claim on Monday via the company's official blog.
According to NPD's statistics Microsoft managed to shift in-excess of 270,000 consoles in January 2012. The figure marks the thirteenth month in row that the Xbox 360 has outsold the PS3 and Wii in its native US.
Even more impressively the figures indicated that the Xbox 360 currently speaks for a massive 49 percent share of the current-generation console market sales - a figure Nintendo will be hoping to change when it releases its next-generation Wii U later in the year.
As well as the Xbox 360, the NPD stats also suggested the console was beating the competition in games sales. NPD specifically highlighted the strong performance of The Elder Scrolls V: Skyrim, Call of Duty: Modern Warfare 3, Battlefield 3, NBA 2K12 and Just Dance 3, all of which held spots in the US chart's top 10.
The news comes just after the latest financial data from Sony, Microsoft and Nintendo, which showed the Xbox 360 to be best selling console in the world, not just the US.