RFK JR
Screenshot from YouTube

A single comment about eating liver instead of beef has placed Robert F Kennedy Jr at the centre of a heated cost-of-living debate in the US.

Kennedy sparked controversy after suggesting that struggling families could cut their grocery bills by opting for cheaper cuts of meat, including liver, rather than pricier beef. His remarks, shared widely online, have prompted a fierce argument about food affordability and whether such advice reflects the realities faced by millions of households. At a time when food prices remain stubbornly high, the comments have resonated with some as practical guidance while striking others as an oversimplification of a complex economic crisis.

The Comment That Sparked the Storm

The debate erupted after a clip circulated on X in which Kennedy addressed rising grocery costs. 'Most of the cheap cuts of meat are very inexpensive,' he said. 'You can buy liver or the cheap cuts.' The clip quickly drew thousands of reactions, with supporters arguing he was pointing out a practical budgeting strategy and critics calling the suggestion reductive and out of touch.

A Question of Affordability

Beef prices have climbed sharply in recent years, driven by inflation, supply chain disruptions and higher feed costs, pushing traditional cuts beyond the reach of some families. In that context, Kennedy's remark reflects a broader argument that consumers can adapt by choosing less fashionable cuts. Liver and other offal are often significantly cheaper per pound than premium beef steaks or roasts.

Yet for many Americans, the issue is not simply about substituting one protein for another. Food choices are tied to culture, habit and expectations about living standards, and the backlash to Kennedy's comments reflects that complexity.

Social Media Reaction Intensifies

Online reaction was swift and divided. Some users applauded Kennedy for highlighting what they described as common-sense thrift, arguing that previous generations routinely consumed organ meats and inexpensive cuts without controversy. Others accused him of trivialising financial hardship, framing the suggestion as emblematic of political figures offering simplistic advice rather than addressing structural economic problems.

Historically, organ meats such as liver were dietary staples, and they remain nutrient-dense and cheaper than most muscle cuts. However, modern American eating habits have shifted considerably, and many consumers have strong aversions to offal. Advising families to eat liver may be financially logical in principle, but it runs against contemporary tastes and expectations.

The viral spread of the clip amplified the controversy, with commentators dissecting whether RFK Jr genuinely believes eating liver instead of beef is a viable fix for widespread grocery strain.

The Broader Cost of Living Context

America's food affordability crisis has been a persistent theme in national debate, with surveys consistently placing grocery costs among voters' top concerns. While inflation has eased from its peak, many staples remain markedly more expensive than before the pandemic, and for households already stretched by housing, healthcare and energy costs, even modest increases in food prices can have significant effects.

In that climate, RFK JR's remarks have become a lightning rod. The suggestion to pivot to eating liver touches a nerve because it symbolises the trade-offs households are being asked to make.

For Kennedy, the episode highlights the difficult balance politicians must strike when discussing personal budgeting during periods of economic strain. Critics argue that focusing on cheaper food options sidesteps broader questions about wages, corporate pricing and agricultural policy. Supporters counter that practical coping strategies and structural reform are not mutually exclusive. Whether voters view his comments as pragmatic or patronising may depend on how they see the deeper question at the heart of the debate: should Americans adapt their expectations, or should leaders focus on changing the conditions that make such trade-offs necessary in the first place?