'It's Not AI?' RFK Jr and Kid Rock on Topless Cringey Video for Make America Healthy Again Campaign

It's a strange twist of health campaigns and celebrity antics when Robert F. Kennedy Jr. and Kid Rock released a shirtless workout video that has both amused and bemused social media users. The 90-second clip, titled 'Secretary Kennedy and Kid Rock's Rock Out Workout,' aims to promote 'Make America Healthy Again' but has instead become a viral sensation for...all the wrong reasons.

It was genuinely surreal and odd for a health message

Kennedy, 72, teamed up with the musician Kid Rock, 55, to deliver a simple message: 'GET ACTIVE + EAT REAL FOOD.'

The video kicks off with both men shirtless, flexing and posing, before flashing the words 'Secretary Kennedy and Kid Rock's ROCK OUT WORK OUT.' The montage that follows is a bizarre collage of activities. There's eating, holding a US. flag, sitting in a vintage car, working out at the gym, and relaxing in a pool.

Throughout the clip, Kennedy is seen submerged in a tub while still wearing jeans, a choice that drew immediate online jokes and questions.

The duo also visits a sauna, rides stationary bikes, Rock flipping the bird at the camera, and finally lounges in a pool drinking glasses of milk. The final shot displays the words 'WHOLE MILK' on the screen as the Department of Health and Human Services' logo appears with the slogan: 'Make America Healthy Again.'

'Uncomfortably weird and creepy'

The response on social media was swift and mixed. Some users couldn't resist mocking Kennedy's fashion choice of jeans during intense workouts.

One joked, 'Not the jeans in the gym and sauna!' Kennedy has openly admitted before that he started wearing jeans to the gym because he found it 'convenient,' adding he's now 'used to it.'

Others took more biting shots.

'This is uncomfortably weird and creepy,' says one Instagram user.

'The cross over no one wanted. Kid rock is so cornyyy,' replied another.

'Secondhand embarrassment activated.'

'Eat real food' is great. Spreading misinformation about vaccines? Not so much. Evidence still matters.'

'Start by making "real" food accessible, eliminate food deserts and reduce the amount of pesticides that are sprayed on said "real" food.'

Gavin Newsom's press office shared a screenshot from the video with the sarcastic caption: 'Is this after toilet seat #2 or #3?' referencing Kennedy's recent admission on Theo Von's podcast that he used to 'snort cocaine off of toilet seats.'

'What did I just watch?' exclaimed Alyssa Farah Griffin, co-host of 'The View.' The comments ranged from bewilderment to outright ridicule.

Of course, supporters back up the collab saying, 'Legends,' 'So damn sweet!' and '90s approved.'

'Everyday I lift these weights and pound this pavement hoping I can be like that in my 70s,' one user stated.

'Now that's who we have to listen to on how to stay healthy.'

'Intelligent, determined, healthy and fit AF! While saving humans, one toxin at a time.'

Two unlikely campaign mascots

Kennedy's campaign for healthier living isn't new.

Last year, he launched the 'Make America Healthy Again' initiative, enlisting celebrities like Mike Tyson.

The former boxer starred in a Super Bowl ad discussing his own struggles with obesity and unhealthy eating habits. Kennedy praised the ad, calling it 'the most important ad in Super Bowl history,' and highlighted Tyson's personal story.

Kid Rock has long been a supporter of President Donald Trump, known for his rebellious persona.

Kennedy's approach to promoting health has often been unconventional. His previous campaigns have included hiring Tyson for a stark, black-and-white ad that focused on obesity and personal health battles.

Kennedy explained the ad's significance, saying, 'It's an extraordinary, powerful ad,' emphasizing the crisis of health in America.

The recent workout video, however, veers into the realm of the surreal. Flipping the middle finger, wearing jeans in the sauna, and drinking milk in a pool have become symbols of the campaign's bizarre charm. Critics question whether these antics will truly motivate Americans to embrace healthier lifestyles or if they are just spectacle.

Even the Department of Health and Human Services joined in the playful mockery, resharing the video with a caption that plays on Kid Rock's hit 'Bawitdaba,' calling it 'BawitMAHA.'

Kennedy's office has yet to respond directly to the online reaction. The 'Make America Healthy Again' campaign, with Kennedy and Kid Rock at the centre, has sparked a whirlwind of reactions. Some see it as a brave, if bizarre, attempt to stand out. Others view it as a misstep that risks undermining serious health issues.