The Better Together campaign against Scottish independence has come under fire for a video it has released to attract the support of undecided female voters, after it was branded "sexist" on social media.
In an advert called "The woman who made up her mind", an actor plays a Scottish woman weighing up the pros and cons of independence, with a cup of tea at hand, while her husband and children are out.
She eventually decides to vote no, after complaining that her husband talked about the referendum too much - and that there were "only so many hours in the day" to make a decision.
The ad played out on STV and BBC on Tuesday evening, launching the unfortunate hashtag #patronisingBTlady as viewers pondered whether the ad was actually a parody of a 1950s commercial.
Here are just a few of the best Twitter reactions and memes: