Gambling Firm That Paid £1.2 Million to Name Bonnie Blue's Baby Claims Fans Have Porn Addictions
The offshore crypto and sports betting service described the unusual agreement as a publicity opportunity, while Bonnie Blue said she was still unclear about the company

A gambling firm has spoken out after reportedly paying £907,000 ($1.2 million) for the right to name Bonnie Blue's baby 'BetBolt', with its spokesman describing the deal as a marketing opportunity. The company also said the money had been paid in full.
Gambling Firms Explain The BetBolt Naming Deal
The news came after Bonnie Blue announced that BetBolt had made the winning bid in an auction to name her baby. The offshore crypto and sports betting service, which the source says operates out of Anjouan, was selected ahead of a shortlist that included Top G, Group Project and Clavicular.
Bonnie announced the result in a video, saying, 'My auction's finished, and for $1.2 million my baby is called BetBolt. I'm going to be shouting BetBolt across the playground.'
She also said she planned to visit Westminster Register Office to officially register the name. At that point, however, Bonnie admitted she was still unsure about the company behind the winning bid and what its involvement might be.
The unusual arrangement put the gambling brand directly into the story, but Bonnie said she did not know much about what BetBolt actually did. That uncertainty was part of her reaction to the result.
Gambling Companies Give A Blunt Explanation
BetBolt spokesman Leo said the firm believed the two brands had 'many things in common'. He then gave a particularly direct explanation of why the company wanted the publicity.
'She quite literally fs thousands of men physically and we f thousands of men financially,' Leo said. 'Any true fan of hers is clearly vulnerable. It's the perfect opportunity to convert their porn addiction into a gambling addiction.'
The comments are Leo's characterisation of Bonnie's fans and should not be treated as an independently established fact about her audience.
Leo also described BetBolt's approach as 'honest and blunt', while saying the company viewed the deal as a 'marketing' opportunity. He added that the firm was not afraid of alienating any of its customers.
Leo explicitly linked the deal to publicity and marketing. He said the company saw the arrangement as an opportunity to promote the brand.
Gambling And Bonnie Blue's Unanswered Questions
For context, Bonnie's own comments showed that she had questions about the arrangement even after announcing the winning name. She said, 'I still don't know what BetBolt do. I'm confused.'
She then wondered whether she should contact the company, whether she should say thank you and whether BetBolt would be involved in her baby's life. She also questioned whether the company was involved only because her baby would carry the name.
Bonnie said she hoped BetBolt would contact her before her appointment at Westminster Register Office, where she intended to officially name her baby.
BetBolt said the money had been paid in full, but the available reporting does not establish that the name had already been formally registered. Bonnie's comments therefore indicate that registration was still a step she intended to take.
For now, the central claims remain tied to statements made by Bonnie and BetBolt. The company says the payment was completed and has explained the publicity value it saw in the deal, while Bonnie has raised questions about what would happen after her baby was named 'BetBolt'.
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