Bonnie Blue Claims Gambling Firm Paid £1.2M to Name Her Baby — but the Bizarre Name Isn't Official Yet

Bonnie Blue claims a £1.2 million bid has secured the right to name her newborn baby BetBolt, but the unusual name had not been publicly confirmed as the child's legal name at the time of writing.

The adult content creator, whose real name is Tia Billinger, announced the result in a social media video on September 22, saying her baby-naming auction had ended with BetBolt as the winning choice. She said she had an appointment at Westminster Register Office to make the name official.

There is, however, an important distinction between Blue's announcement and independently verified facts. There is no public evidence confirming that £1.2 million has changed hands, that BetBolt's operator placed or authorised the bid, or that the baby's birth has been registered under the proposed name.

The Winning Name Matches a Gambling Brand

BetBolt is not simply a fictional name created for the stunt. It is the name of an online crypto casino and sportsbook offering casino games and sports betting. Its website says the platform is owned and operated by Hi Steaks Entertainment Limited and licensed by the Government of the Autonomous Island of Anjouan in the Union of Comoros.

Blue herself appeared uncertain about the relationship. In her announcement, she questioned whether she should contact BetBolt and what involvement the business might have in her child's life. That leaves a key unanswered question: whether the company itself participated in the auction or whether someone else submitted the winning bid using the brand's name. Neither the identity of the bidder nor the company's involvement has been independently established.

The £1.2M Payment Remains Unverified

Blue said: 'My auction's finished, and for £1.2million my baby is called BetBolt.' She later said she was '£1.2 million up' and discussed how she intended to spend the money. But those statements establish what Blue says happened, not that a seven-figure payment has actually been completed.

That distinction is particularly important because the alleged transaction involves a real commercial brand and a newborn child. For now, the safest description is that Blue claims the auction produced a £1.2 million winning bid.

BetBolt Has Not Yet Been Confirmed as the Legal Name

Blue's announcement also did not itself make BetBolt the baby's legal name. Westminster City Council says births in the borough must be registered within 42 days, and lists St Mary's Hospital among the Westminster hospitals whose births can be registered through its Register Office.

Blue said she had an appointment at the register office the day after her announcement. However, there was no publicly available confirmation at the time of writing that the registration had been completed under the name BetBolt.

UK birth-registration guidance says a birth record is created when the registration is completed and a birth certificate is issued. So while BetBolt is the name Blue has announced, it should not yet be presented as the child's confirmed legal name.

The Auction Has Fuelled an Online Debate

The announcement has prompted a wider discussion online about whether a child's name should become part of a monetised publicity stunt. Some commenters have focused on the reported amount of money, while others have questioned the idea of allowing an unknown bidder to choose a child's name. A Reddit discussion following the announcement included comments questioning whether the alleged deal was genuine and what it meant for the child.

Blue has defended the decision herself, asking critics whether they would rename their child for £1.2 million. The unanswered questions are therefore central to the story. If the payment is real, who made it? If BetBolt was responsible, did the company authorise the bid? And has BetBolt actually been entered on the birth record?

Until those points are independently confirmed, the verified part of the story is narrower: Blue says the auction ended with a £1.2 million bid and that BetBolt was the winning name.