As many in the country prepare to celebrate the Queen's diamond jubilee and the UK slips into patriotic fervour, one group of quirky singers are creating a buzz with its quintessentially English image that is heralding a return to cool Britannia.
The Loveable Rogues breezed through the live auditions of Britain's Got Talent and now the indie group are sailing through to the finals with the public behind them.
The Essex trio, made up of Eddie Brett, Sonny Jay and Té Eugene, have won over the hearts of the nation with their archetypal British act.
Delivering a stellar performance of their self-penned song Lovesick, the group, who describe their music as "a musical explosion", impressed judges and audience.
Their catchy tune, which mentioned Reeboks, pork pies, polo tops and Calvin Kleins, went down a storm.
Simon Cowell enthused: "It was brilliant. Brilliant, brilliant, brilliant. You have come along at the right time, you are current, I know who you should be working with on your first album, I can hear that single already.
"This is the real deal. The song is genius and you have a great chemistry."
Fellow judge Amanda Holden hinted that the group could potentially be signed even if they are not crowned this year's winners.
"They have a really good chance of winning. If they don't win they'll be signed. They've got a future. [Simon] has mentally [signed them already]," Holden said.
Described as a mash-up between The Streets, Madness and Gyspy Kings, their act on the semi-final won them legions of fans.
They are in the running to perform in front of the royal family at the Royal Variety Performance and win the life-changing £500,000 in Cowell's show.
Bookies have given the group odds of 6/4 of bagging a No 1 single before the end of the year.
With gigs around the UK under their belts, the lads, who won The Jack Wills Unsigned Competition 2010, are now close to TV glory.
Move over One Direction, The Loveable Rogues are here to stay.