Thousands of Britons have been left panicked after Tesco removed Marmite over a price row with Unilever. Other Unilever brands, such as PG Tips tea, Ben & Jerry's and Pot Noodles, have also been taken off Tesco's online website.
While the products still remain available in Tesco stores, the supermarket has said that they are beginning to run short of several brands. The price row comes Unilever, who makes most of their products outside the UK, increased its prices in to compensate for the decrease in the value of the pound.
However, other supermarkets in the UK have confirmed that they are still supplying Marmite – and are not running low on stock.
A spokesperson for Waitrose told IBTimes UK that they "haven't had any chance at all" in their Marmite products, while Sainbury's confirmed that they "don't have any availability issues with Marmite".
A Lidl spokesman said: "While we do not discuss buying prices, we can always assure our customers that we will offer them the best quality products at the lowest retail prices."
An Asda spokesperson said: "We pride ourselves on having famously low prices for customers every day and work tirelessly with our suppliers to keep prices low."
The spokesperson added that the store has cut the price from £2.35 to £2 per jar.
Nick Lee, Professor of Marketing at Warwick Business School, emphasised that people's love for Marmite might see them switch their supermarket brand from Tesco to one that does have Marmite.
"Tesco needs to be careful about influencing consumers to 'try' another provider, because if they do, they might not come back to Tesco," said Lee. "It's a somewhat dangerous game being played by both sides."
On 13 October morning, thousands of people had taken to Twitter to comment on the Marmite 'shortage'. Unilever and Tesco were both trending on social media, while the hashtag #Marmitegate quickly rose to become the number one trend.
Many have lashed out at Leave voters, linking the increase in prices to Brexit and questioning whether things would have turned out differently if voters had been told their Marmite stock was at risk in the event of Brexit.