With Fifty Shades Of Grey anticipation reaching fever pitch, actor and photographer Lance Gross has jumped on the bondage bandwagon with his #bae campaign.
The Our Family wedding star enlisted the help of celebrity friends including Angela Simmons and Don Benjamin to shoot a risqué BDSM- themed photo project entitled 50 Shades Of Bae.
The sizzling black-and-white images, pays homage to the forthcoming kinky film, based on EL James' best-selling erotic novel. The project was done in conjunction with Universal.
One picture shows Hit The Floor star Robert C Riley channelling his inner Christian Grey as he sits brooding on a chair wearing a suit with a drink in his hand. Benjamin, who played Beyoncé's love interest in her Jealous music video, asserts his dominance by throwing a woman in heels over his shoulder. Her legs are tied with rope.
Socialite Simmons turns up the heat by going topless for one shot, while singer Mila J gets androgynous in a seductive suit. Sib Vicious and Kaelynn Harris were the other femme fatales.
Ahead of the official unveiling, Simmons treated fans to a sneak peak on Twitter.
And it looks like it had the desired effect because fans are already swooning.
Fifty Shades Of Grey, which is set for worldwide release on Valentine's Day (14 February), stars Dakota Johnson as submissive Anastasia Steele and Jamie Dornan as her bondage-obsessed playboy billionaire, Christian Grey.