Ex-The Only Way Is Essex (TOWIE) regular Jake Hall and his Real Housewives of Cheshire girlfriend Misse Beqiri have confirmed big plans for their future together, but it may not be what fans are expecting.
For the past couple of weeks the couple have dominated headlines over whether or not Swedish-born model Misse is expecting their first child together.
From social media-fuelled speculation over "bump" photos to The Sun confirming the brunette stunner's RHOC exit – what's the real story?
Speaking at Pop-Up Fitness Ibiza health retreat where they spent the past week undergoing strenuous exercise including hill runs, bootcamps and a 15-kilometre hike under the watchful eyes of personal trainers Olivia Cooney and Bart Van Maanen, the only "baby" on the couple's mind is their upcoming clothing collaboration.
Jake, 26, is the brains behind men's clothing brand Prévu London and he's now looking to bridge the gender gap with the help of his glamourous partner.
He told IBTimes UK: "We are looking into doing a womenswear line with Misse taking that role on. We've already got it moving and got samples, it's just finding the right time to do it."
Describing "fashion as her passion," 31-year-old Misse – who shares three-year-old son Julian with Preston footballer ex Anders Lindegaard – added: "We're really excited to work together, we've got a lot of ideas."
Last year saw Jake quit TOWIE after a stabbing injury that almost cost him a kidney, not to mention his life, when he was attacked with a bottle during a night out in Marbella.
Despite the door being left open for him by producers, he insists that he is now "done" with the ITVBe show for good. He explained: "I'm done with TOWIE, I just wanna concentrate on my clothing brand which is a much more credible thing in my eyes.
"TOWIE is a part of my life that was different, it was a good experience and I don't regret it but now it's about moving on to bigger and better things."
So could an actual baby be on the horizon?
While not ruling it out in future, Misse – who has only been dating Jake since last October – said: "We're in a good place with our relationship. It has its ups and downs but we're happy; we're not just a couple but really good friends. We trust each other 100% and that's what I love about us."