Google has launched a new app called Areo for local services like food delivery and home services. The app is only available in Bengaluru and Mumbai in India right now.
The app is looking to target the demanding app-based food and service delivery market in Indian urban spaces. While most app-based providers like Swiggy, Urban Clap, House Joy and Zomato have either food delivery or house services exclusively, Google's Areo claims to provide both through its services.
IBTimes UK tried the app out, which is just a day old now, and it seems to be in the beginning stage. Both in the food and house services section only a few service providers and vendors seem to be available. These include some existing standalone house service providers like UrbanClap.
The interface of Areo looks pretty simple and has a colourful look. Users can select the service of their choice ranging from house painting, plumbing, food delivery and fitness classes, and add it to their cart. They will be billed for all of them together as they check out.
The app is quite convenient compared to going through two or three different apps for various services. Given that more vendors can come on board, the app has the potential to be successful.
Google has been betting big on India and recently introduced a number of apps and services including YouTube Go, Google Play Music Unlimited and carrier billing in the Google Play Store. The latest launch is part of the company's bid to capitalise on well-established start-up markets like Bengaluru, home to some of the biggest start-ups in the country like Flipkart, Ola and Zomato.