Liverpool captain Steven Gerrard admits he is haunted by the club's failure to land an elusive Premier League title during his remarkable Anfield career, but suggests everything is now place under Kenny Dalglish to put that right.
Liverpool are currently 12 points behind Manchester City in sixth place and the England midfielder's wait for a league title looks increasingly likely to continue, given the already seemingly insurmountable deficit.
The Anfield talisman concedes he would look back on his career with regret if he never managed to land a Premier League, but believes the club's new additions since the Fenway Sports Group's takeover have offered him a chance to rectify that.
"It's something I think about almost every day. I always think about the dream of winning it - or the disappointment if I was never to win it." Gerrard told the Sun.
"To have played at Liverpool for 14 or 15 years by the time I finish and not win it would be hugely disappointing. It would be an awful shame."
He continued: "I've played in an era where there have been three, four or five top teams in the league. When Liverpool dominated in the 1970s and 80s, they were so good they often turned it into a one-horse race from the start of the season.
"In my time, we've been fighting with Manchester United, Arsenal, Chelsea and now City and Spurs.
"They have all been, or are, fantastic teams - but that's the way football has gone. It's a really difficult competition to win but we'll always keep fighting for it.
"And with the squad we have now, if we can keep improving and progressing and adding to it, we'll have a really good chance of becoming champions. It won't be for a lack of trying.
"The squad is looking stronger, probably the strongest we've had for a long time. Now it's all about delivering because the tools are all there.
"At Liverpool your standards have got to be so high every single week. You have to perform every time.
"That's what I've had to do every year and that's what the new lads are coming to terms with.
"Luis Suarez and Andy Carroll still feel like new signings because they came halfway through last season.
"And since then we've added Charlie Adam, Jordan Henderson, Stewart Downing, Craig Bellamy, Jose Enrique, Doni and Sebastian Coates.
"The majority of them are strong British lads who know the league well and also have quality."