American outdoor equipment manufacturer Osprey Packs has terminated Tearproof Sdn Bhd as its distributor after the company's owner, Terry Yee, was captured on video viciously abusing a guard dog at a gated residential neighbourhood in Puchong, Selangor, Malaysia.

Rob BonDurant, the vice president for product line and marketing at Osprey, said the company had reviewed the security video and decided to immediately revoke business dealings with Tearproof.

"In response to the incident, we are engaged in the process of terminating our relationship with this distributor completely. We made this decision because as a brand, we absolutely oppose any act of inhumane violence or neglect against animals," he said in an email to Malay Mail Online.

Yee apparently "snapped" after the guard dog, called Furby, rushed at him, causing him to fall from his bicylcle while cycling towards the guard house on 2 April.

In the three minute CCTV clip, he is seen repeatedly hitting and punching the animal with his motorcycle helmet. At one point, he also lifts the helpless dog by the neck with both hands.

Warning: Video contains graphic images and may distress some viewers.

He was also seen acting in a hostile manner towards the security guard and another passer-by who tried to intervene.

The Singaporean has publicly admitted to being the person shown in the video. In an interview with TheStarTV, he expressed regret over his actions.

Yee claimed that he had been attacked by the canine several times before and he decided to retaliate.

The Star Online/YouTube

During the interview, Yee held his own pet dog in his lap and claimed to love dogs and animals. He said that he had spent "a lot of money" on his own pets just to bring them from Singapore to Malaysia.

"I have cats, I have dogs, I have fish, I have birds; I just snapped that day," he said.

Yee has come under intense public criticism after his personal information was exposed. His company's Facebook page is filled with hate messages from social media users.

The case is being investigated by the Serdang police and the Department of Veterinary Services (DVS)

Animal welfare advocacy group Malaysian Dogs Deserve Better posted on its Facebook page that the guard dog was taken to the DVS veterinary for medical treatment. "They have their own doctors and they say he is doing ok," it said in its Facebook posting.