The impending arrival of The Duchess of Cambridge's first child is one of the most anticipated royal births in decades. Analysts estimate the birth of Kate Middleton and Prince William's child, the third in line to the throne, could give a £250m boost to the British economy as members of the public flock to buy royal baby memorabilia.

Speaking to journalists, stylists and nursery designers, in an exclusive video special IBTimes UK looks at the true impact of 'the Kate effect', and lifts the lid on a very significant royal birth.

Presented by Marverine Cole

Music courtesy of royaltyfreekings.com

Royal cocktail recipe:

The Golden Heir

Amber in colour with sweet favours like honey, banana, toffee, raisin and sultanas, El Dorado 12 year old rum works beautifully with the elegance and dryness of the Champagne.

45ml El Dorado 12 year old Demerara Rum.

20ml Sweet Vermouth

20ml Brut Champagne

2 dashes of The Bitter Truth Aromatic Bitters.

Stir and serve in a Martini glass, topping up with Champagne, garnish with a Maraschino Cherry

The Sapphire Heir

More subtle, light, refreshing and elegant is this is a well-toned drink. The Bitter Truth Violet Liqueur adds sweet, perfumed notes balanced by the sharpness of lime and the crispness of effervescent tonic water.

45ml The Bitter Truth Violet liqueur

5ml fresh lime juice

Topped with light tonic water

Garnish with a lime wedge

Add ice to a tall glass, add the liqueur and juice, stir, top up with light tonic and stir again.

Courtesy of Love Drinks PR

Kate Middleton Prince William