The creators of the luxury E-tailer have also lauched a quarterly survey.

The company behind VeryFirstTo, a unique online service offering consumer's information on newly launched luxury products and experiences, has announced a new award scheme.

The VeryFirstTo Luxforecast is an on-going survey which celebrates innovative new luxury products and experiences launches.

On a quarterly basis, those that receive the highest score will receive prizes at the Luxforecast Awards.

Michael Ward, the managing director of Harrods, and Bend it like Beckham director Gurinder Chadha OBE are just a few of the high profile personalities and influencers due to sit on the panel of judges who will rate forthcoming launches.

Award categories include best fashion accessories, best gifts, best leisure experiences and best venues.

The survey was developed by Marcel Knobil, the creator of Superbrands and Cool BrandLeaders.

He said: "There is no survey that identifies the most enticing newly launching products and experiences, or awards that salutes them.

"It's a powerful opportunity for brands to generate excitement for their product -especially in the current economic climate."

The UK-based company is now inviting companies to submit information on products and venues launching from mid- January to mid-April 2013.

Entries should be submitted via by 16 November.