A new social media platform has found an innovative way of attracting the right kind of prospective employee to its company - writing the job listing entirely in code.
Woto, a recently launched web publishing space, is placing the computer code advert for a creative designer in national newspapers and on job listing websites from 25 September in an effort "to separate the wheat from the chaff".
The move comes less than a month after coding was introduced into the national curriculum in England by the UK government and comes at a time when the discipline is increasingly breaking into the mainstream.
"We really believe in the government initiatives to get people coding," Ian Collins, co-founder and CEO of Woto, told IBTimes UK. "We believe that in five to 10 years, coding will be in the mainstream."
Collins claims that a standard job advertisement would not have been as effective for the role, a sentiment echoed by Woto's chief technology officer and co-founder Ekin Caglar.
"As a company embracing the future, we want to employ young people who can 'talk our talk' but also learn and develop at the same rate as the technology around us," Caglar said.
"The fact that coding has just been introduced in schools shows the important role technology is playing in our future."
Woto launched earlier this month and currently has a user base of around 10,000. The platform allows subscribers to share content and spread messages to a specific audience.
Users have so far used it in a variety of contexts, including flat listings, uploading recipes, and creating forums for DIY journalism.
Woto has been described by Microsoft's Steven Mulligan as "having the potential to seed the next big internet phenomenon and be the first truly global internet business to come out of the UK."
Unscrambling the code for the company's job listing, it reads: "Woto's creators are after a savvy tech/digital intern, to help them make Woto whirl over the next few months. The role would be a varied one and enable you to hone your skills in a number of areas, from copywriting to coding."