50 Cent
Rapper 50 Cent in front of the Netflix logo. Instagram/50 Cent

Rapper and producer 50 Cent ignited speculation of a brewing rivalry with Stranger Things creators Matt and Ross Duffer after posting a viral message claiming the hit Netflix series 'can't f*** with me.'

The comment, shared shortly after his documentary Sean Combs: The Reckoning climbed the global Netflix charts, triggered widespread debate over whether it was meant as a genuine swipe at the Duffer Brothers or a strategic promotional move to fuel attention for his breakout docuseries.

What 50 Cent Said, And Why It Went Viral

50 Cent's Instagram post was published after a series of Netflix meetings. He wrote, in part:

'Look, guy, I know you spent a lot of money on Stranger Things, but it can't f*ck with me. I'm #1 in 43 countries and #2 in 8 others, just facts.'

By saying this, he apparently meant that, though the massive success of Stranger Things was achieved, his project — 'Sean Combs: The Reckoning' — is a strong contender. The timing added fuel: soon after the docuseries' release, it temporarily beat Stranger Things in several Netflix top-10 charts worldwide.

What We Know, And What We Don't

Confirmed Facts:

  • 'Sean Combs: The Reckoning,' a 50 Cent production, premiered on Netflix in early December 2025.
  • On social media, 50 Cent mentioned 'Stranger Things' and addressed the Duffer Brothers using the 'can't f*ck with me' line.
  • As of now, neither Matt nor Ross Duffer nor any other representative of 'Stranger Things' has responded publicly to the message 50 Cent posted.

What Remains Speculative:

  • The Duffer Brothers have not publicly shown that they perceive 50 Cent's comments as a direct attack or that they view it as a feud.
  • The content posted by 50 Cent could have been more of a promotion and less of an attack, a way to create buzz for his docuseries.
  • Whether or not 50 Cent is right in his argument about world ranking remains unknown, and it remains to be seen whether it is a temporary high or a long-term success.

Why This Angle Makes Sense — From All Sides

Diddy 50 Cent

For 50 Cent: Promotion And Positioning

Deploying a major documentary during the holiday season implies substantial competition within Netflix. By calling out one of the site's largest shows, 50 Cent creates headlines and attracts some attention to his own project at the same time.

A brief upward or downward jump in the chart, whether brief or not, is worth it as long as it prompts discussion. Such an audacious statement guarantees that 'Sean Combs: The Reckoning' will appear in more feeds, receive more clicks, and be featured in the 'what's hot' charts.

For Duffer Brothers/'Stranger Things': Staying Quiet, Staying Strong

The Duffer Brothers might not want to provide free publicity or hype tension without a reaction from the creators. Silence can be used as a guardian PR in an already-leaky streaming environment, with pre-emptors and backers.

In addition, spillover attention, whether positive or negative, might boost Stranger Things streaming. Curiosity draws viewers into the hype surrounding a so-called feud.

What It Means for Viewers and Fans

For Stranger Things enthusiasts, the drama may be fun to watch, but it does not alter the show's plans for its final season, its mythology, or its release date. Volume 1 premiered on 26 November 2025, and the subsequent parts will release on 25 December (Volume 2) and December 31 (finale).

For music and culture enthusiasts or for business streaming trends, one fact that stands out in the episode is the growing use of social platforms by celebrities, as the line between competition and self-promotion becomes blurred.

The competition at this point seems more of an uproar than an actual rivalry, but in the current entertainment industry, that can be enough to keep audiences engaged.