Art collector and former advertising executive Charles Saatchi has published a book of vintage adverts that are shocking to modern sensibilities. Misogynistic, racist, unscientific, dishonest and just plain bizarre, these ads demonstrate how our attitudes towards women, race, tobacco, personal hygiene and drugs have changed over the years. IBTimes UK presents a small selection of these ads; buy Beyond Belief for many more.

Beyond Belief: Rude, Crude, Sexist, Racist and Dishonest, The Golden Age of Madison Avenue, written by Charles Saatchi and published by Booth Clibborn Editions. Priced at £25 in the UK, available on Amazon.