Charting a New Course: How Renty.ae Is Shaping Yacht Service in Dubai

Every success starts with the right vision. Seven years ago, the appropriate strategic direction of one enthusiastic team led by Ukrainian entrepreneur Yevhen Parokhod resulted in a well-performing business in the UAE. It was then, in 2018, that Renty was founded.

Renty.ae was created as a trusted intermediary platform aggregating car rental offers from trusted suppliers. It has surpassed itself year after year, becoming a full-fledged IT company with more than 100 employees worldwide. Its services are not limited to cars; Renty is now rapidly developing the yacht charter segment.

The company consistently developed its ecosystem, which now includes mid-class vehicles, luxury options, and a growing portfolio in the maritime sector. Covering both Dubai and Abu Dhabi, the company has scaled its fleet to include hundreds of vehicles and more than 100 vessels under its Renty Yacht offering. Now, Renty.ae reveals its vision of success to the world.

How a Simple Idea Redefined Rental Services in the UAE

Over the years, Renty has evolved from a digital platform simplifying luxury car rentals into a trusted dynamic mobility service provider in the region. This growth became possible thanks to the company's loyalty to its shared vision and the space for the realisation it saw in Dubai.

'When I first encountered the car rental market, it was competitive but underdeveloped, and better service and automation were needed. I saw an opportunity to create a great product to help develop the market and the whole industry,' says the founder of Renty.ae Yevhen Parokhod. The company manages all the processes to provide top-notch service for people, from marketing and lead generation to car preparation and delivery. This approach requires more effort, but the reward is greater, too. As Mr. Parokhod states, 'This business is my passion; I want to help the market grow and develop.'

The company noticed the growing demand for efficiency, transparency, and digital access in the rental market. Renty's core idea is to make high-end vehicles accessible through a seamless online experience. Hence, it has attracted the attention of residents and visitors in the UAE.

How Yachts Became a Natural Extension of the Brand

The company revised the rules of the game in the car rental market. Modern technologies and end-to-end analytics in product development, process automation, marketing, and SEO are the key points of the company's strategy. Expanding and entering the yacht charter market was a logical progression.

The environment in Dubai is quite demanding. Luxurious marinas are the city's business cards, where you can find yachts from the most famous manufacturers. Therefore, when it comes to the yacht charter business, numerous details must be considered. Renty.ae has exceptional experience in business growth, and therefore, having an understanding of how everything works, they knew what to offer. Today, the company has yachts of various classes and sizes in its arsenal, meeting the demand and supply requests.

People rent yachts for different celebrations. Renty notes that they receive booking requests for kids' parties and large corporate meetings. Year-round sunshine is crucial in cruising, but there is an increased demand during New Year's Eve and Valentine's Day. Major local events, including Formula 1 race weekends, are also peak times for yacht charters.

Yacht charter service is a relatively new venture. However, Renty puts genuine ambition into its development. The company is steadily building a name in Dubai's competitive yacht market, driven by the same passion for quality service and customer experience that fueled its growth on land.

Yachting in the Emirates: A Growing Pastime for Locals and Tourists Alike

Yacht charter service in the Emirates is no longer about a closed elite club. Today, it is an active leisure form enjoyed by tourists and locals. Thanks to the developed infrastructure for yachting, the UAE established itself as a natural hub for sea travellers.

Recognising this cultural shift, Renty has expanded its services to meet the growing demand for high-quality, turnkey yachting experiences. Under the Renty Yacht division, the company began offering tailored bundles beyond basic charter, event planning, onboard catering, décor, entertainment, and more. From family-friendly birthday parties and business events to luxury proposals and themed gatherings, Renty has positioned itself as a go-to provider for thoroughly organised yacht occasions.

The company's most chartered yachts include:

• Benetti Code 8 164 ft. Powerboat built by the Italian shipyard Benetti. It can host up to 50 people and has four air-conditioned cabins and a jacuzzi.
• Peri Saffuriya 130 ft. A luxurious yacht with a capacity of up to 30 people. The yacht features a spacious Main suite, a VIP cabin, and two Double cabins, ensuring privacy and relaxation for all guests.
• Sky Walker Amie X63 Sport is a 63-foot stylish and modern luxury yacht with thoughtful relaxation areas. It can accommodate up to 25 people.

In the UAE, yachting is more than just a leisure activity; it has become part of the culture. Therefore, you need to offer more than the usual service to retain a client. A comprehensive approach and continuous platform improvement allow the company to maintain its leadership in the segment. Renty curates experiences that reflect both the spirit of the sea and the region's luxury expectations.

The Growth Potential of the UAE's Yachting Sector

The UAE's yacht charter industry is on course for significant expansion. The main growth driver is the high demand for premium leisure experiences, and the country's continued investment in tourism infrastructure played an important role.

Here are some of the notable figures in the yachting segment:

• Throughout 2024, the approximate market revenue amounted to $235.9 million;
• By 2030, its value may reach $330.9 million;
• From 2025 to 2030, the YoY growth rate is expected to be around 6%.

There are several reasons for this growth. Among them are the popularity of yachting in the local market and the growing interest of international tourists. The most attractive option among customers in this segment is yachts from 20 to 50 feet. They are spacious and comfortable for lounge meetings with family and business corporate events.

Given how accessible and customer-oriented yachting has become, companies like Renty constantly research clients' needs and trends. Renty.ae has developed personalised packages to help clients save time and money. Each offers 4 hours of yacht charter, a diverse menu to satisfy all tastes, and a wide selection of additional services that can be selected individually.

More Than Rental: In Constant Pursuit of Excellence

'Our company is not about dumping and cheap prices. Renty.ae is about top-class service and quality. People choose us because they pay for quality,' said Yevhen Parokhod.

You can see how this approach yields business results.

With a firm foundation in the car rental industry and a rapidly growing presence in yacht chartering, Renty is now a multi-directional company expanding confidently across two of the UAE's most vibrant sectors. The company's aptitude to adjust, evaluate demand and perform top-notch service across different platforms allows it to grow and develop. One secret others occasionally neglect is important to reveal: The company's success story is a successful team.

The right people are in the right place, so the team operates as one mechanism and attracts more talented people who are ready and willing to meet Renty's ambitious goals. This also adds to the overall success story, making Renty stand out in the UAE market.

As the company continues to scale, its mission stays clear: to set new standards in service, expand its reach, and offer memorable experiences that go far beyond transportation—on both wheels and waves.