Disney recently released the final trailer of its upcoming animation movie Moana, based on the adventures of a fictional Polynesian princess, which was well received by audiences. However, the studio has been severely criticised for selling a Halloween costume of one of the movie's characters on its online store.
The company listed the costume – of Polynesian God Maui (voiced by Dwayne Johnson) – on its online store, which fans thought was offensive and have accused the company of "cultural misappropriation".
"Your little one will set off on adventures in this Maui costume featuring the demigod's signature tattoos, rope necklace, and island-style skirt. Plus, padded arms and legs for mighty stature," read the description of the brown bodysuit complete with tattoos and a leaf skirt.
But people were quick to respond that the costume rather ridiculed a particular culture. Members of the Polynesian community have condemned Disney for coming up with the costume. "Right now Polynesian people from across the Pacific region are voicing their views about this costume and it's their voices that are important right now. We hope Disney listens to the views of the communities and people whose cultures their movie is based upon," spokesperson of the Maori New Zealanders said in a statement.
"We need to take a stand now and say, 'Look, this is not appropriate,' to prevent other entrepreneurs trying to do something similar. There are unlimited opportunities for discrimination and exploitation," he added.
Many people expressed their anger on Twitter and one user wrote: "Polynesian culture is not a costume."
Below are some tweets from users over the controversial costume: