England's Adam Gemili failed became Briton's first 100m global champion in 21 years but grabbed silver as Kemar Bailey-Cole secured Jamaica's third straight Commonwealth Games gold in the event in Glasgow.
The 20 year old Gemili finished in 10.10 seconds but it wasn't enough as Bailey-Cole staged a dramatic comeback in the final 30m to take victory in a season's best of 10 seconds flat. Fellow-countryman Nickel Ashmeade took bronze.
But despite another example of the depth of Jamican sprinting, Gemili will grab the headlines after winning the first major medal of his career.
"This is my first senior medal and to do it on British soil is a great feeling," Gemili said. "I definitely feel it is a great stepping stone for the Europeans in a couple of weeks and hopefully to build on this and become more established and go there and perform more consistently.
"You don't come into a championships expecting a medal. You hope to execute as best you can and if that means a medal then great but it's more about the execution. I knew I could be in the mix and it was about my execution and fortunately it came right.
"This gives me confidence boost that at a championships that I can mix it with the best in the world at the moment."
After dominating the preliminary round, Gemili qualified second fastest for the final with a time of 10.07 seconds, behind Bailey-Cole, but the fastest man in the field Richard Thompson dropped out as did Harry Aikines-Aryeetey and Richard Kilty.
The former world junior champion had targeted becoming just the sixth British man to run under 10 seconds, and with the marquee names of Olympic champion Usain Bolt and world gold medalist Yohan Blake absent, a new star would surely be born in Glasgow.
And Gemili had threatened to claim gold after a good start and led after 60m but the power of Bailey-Cole - already Olympic champion in the 4x100m at London 2012, stormed clear.
Gemili's lunge for the line saw him claim silver however, pipping Ashmeade who had to settle for bronze.
Earlier, Asha Philip was pushed into fourth in the women's 100m final despite running a personal best of 11.18 seconds while Bianca Williams was sixth. Nigeria's Blessing Okagbare took gold with a Games record of 10.85 seconds.
Elsewhere, Libby Clegg helped Scotland squal their best ever Commonwealth Games medal haul of 33 by taking gold in the women's Para-Sport 100m T11/12 in a world leading time of 12.20 seconds.
British record holder Sophie Hitchon claimed bronze for england in the women's hammer won by Sultana Frizell of Canada with a throw of 71.97m, while New Zealand's Julia Ratcliffe was third. Sara Holt finished fourth.
In the women's 400m semi-finals, Kelly Massey qualified eighth fastest for the final but Margeret Adeyoye and Shana Cox both missed out.