This summer, forget the pale blush hues of rosé, leave the red and white behind and reach for a glass of electric blue wine instead. Yes, the wine of the summer is running blue this year thanks to Spanish winemakers Gik who have blended a mix of red and white grapes to create this vibrant tipple.
Speaking to Eater magazine, the Spanish team behind it revealed that the wine is dyed neon blue with anthocyanin (a pigment found in grape skin) and indigo (a dye extracted from the Isatis tinctoria plant) and also contains a non-caloric sweetener. The team also mentioned that none of them had any wine-making experience but worked for two years along with the University of the Basque Country and Azti Tecnalia (the food research department of the Basque Government) to create the strange but surprisingly alluring drink.
It may look more like a cocktail you would only order on holiday but the idea behind Gik is to challenge your previous notions about wine and set aside any preconceived ideas you have about blend, grapes and perhaps colour and taste.
On their website, the Gik team implore drinkers to "try to forget all you know about wine".
"Ignore all the preconceptions and standards regarding [the] wine industry and turn a deaf ear to what the sommelier told you in the wine tasting last week."
Co-founder Arita Lopez also told Eater: "We were raised in a country with a strong wine culture, but wine has always been a beverage put on a pedestal. So we thought about how it would be to have real people making wine for real people". He then spoke about how the team had been inspired by the theory of the 'red ocean' an idea derived from a book by a Korean business theorist on "business markets saturated by specialists (sharks) who fight for the same variables and for a reduced number of clients (fish), and end up in water turned red". "This seemed poetic for us to turn a traditionally red beverage into a blue one."
Whilst certainly not the most convoluted description of wine by any means, it is certainly an exotic one and whilst the idea might sound innovative we shall wait to see how many wine buffs will be toasting the summer with a glass of blue in their hands.