The iPad mini has gone on sale today in 34 countries worldwide, with consumers queuing up eager to get their hands on Apple's latest device.
Many braved the cold throughout the night in order to be the first to purchase the tablet. In South Korea, One 26 year old said that they didn't mind waiting hours to be one of the first to have the tablet.
"It's cold, but they provided hand warmers to us. The fans are happy to wait here."
For this man, the hours of standing in line was worth the wait.
"I started waiting (outside the store) from 9pm last night. Finally, I got one."
Hundreds of fans can be seen here flocking into the Apple store in Tokyo. One excited 19 year old student spoke of his delight at acquiring the tablet.
"It is very light and that makes me really happy. I was so excited that I couldn't sleep last night."
A smaller version of Apple's incredibly popular iPad, the iPad mini has a 7.9in screen and costs from £269. Expected to fly off the shelves in the run up to Christmas, the device is seen as a rival to other smaller tablets such as the Google Nexus 7 and Kindle Fire.
Written and Presented by Alfred Joyner