Ivanka Trump
Ivanka Trump’s Costa Rica horseback video draws ‘tone deaf’ jibes as us petrol prices rise instagram: Ivanka Trump

Ivanka Trump has drawn criticism from commentators on both the left and right after posting a sunset horse-riding video from her Costa Rica holiday as US petrol prices hit a record Labor Day high.

The ten-second clip, shared to her social media accounts on Monday, showed a rider galloping along a beach at dusk to Coldplay's 'Viva la Vida'.

It landed amid a wave of backlash contrasting the footage with the economic pressures facing ordinary Americans, with commentators across the political spectrum seizing on the timing and some invoking imagery associated with pre-revolutionary French aristocracy.

Beach Ride Ignites Online Scorn

Ivanka Trump posted the video showing a rider galloping along the ocean as the sun set, set to the Coldplay track, prompting immediate online scorn. The clip showed the rider in light-coloured riding attire, filmed from behind as the horse moved along the shoreline with the sea and setting sun in the background.

Reports differed over the rider's identity, so it was not immediately clear from the footage whether it was Ms Trump or a family member. The footage was shared after her recent Costa Rica holiday, where local outlet CR Hoy reported she had also shared images of horse riding, sunsets and surfing on the beaches of Guanacaste.

During her August Costa Rica holiday, she was also photographed riding horses along the beach with her teenage daughter, with both wearing riding boots and helmets. She had also posted a photograph from a separate surfing outing in Costa Rica, posing with a board and a peace sign.

Notably, the video was posted with replies disabled, a detail political strategist Keith Edwards highlighted online. Edwards commented on the setting, but there is no indication from the post itself why replies were disabled.

'Let Them Eat Cake' Comparisons Fly

The backlash was swift and crossed ideological lines. Political journalist Carla Marinucci compared the reaction to the familiar 'Let them eat cake' imagery associated with Marie Antoinette, while MeidasTouch commentator Ben Meiselas criticised the video as an 'out of touch' display from the former first daughter.

Conservative voices piled on too. Republican podcaster Melissa Witte contrasted the clip with a separate video posted the same day by Kai Trump about her university dormitory, pointing to what she described as a disconnect between Americans struggling with petrol, food and tuition costs and the Trump family's holiday and lifestyle content.

MAGA-aligned commentator Eric Spracklen made a similar point, juxtaposing complaints about $4-a-gallon petrol with the family's social media output. Ivanka Trump has faced criticism before over displays of wealth; the horse-riding furore arrived only weeks after she was criticised for a tribute post to the late singer Dolly Parton.

Petrol Prices Hit a Record for the Holiday

The controversy is inseparable from the economic backdrop it landed against. The national average for regular unleaded reached $4.15 a gallon on Monday, according to the American Automobile Association (AAA), surpassing the previous Labor Day benchmark of $3.82 set in September 2012.

This marked the first Labor Day in history with prices above the $4 threshold. Diesel also hit a record, averaging about $5.90 a gallon, up from $3.71 a year earlier, while regular petrol was roughly 30 per cent higher than the $3.20 drivers paid at the same point last year.

AAA has pointed to the conflict involving Iran and disruption around the Strait of Hormuz as major factors behind the rise in petrol prices, while refinery and other supply disruptions have also contributed.

The US Energy Information Administration estimated daily oil flows through the Strait of Hormuz fell sharply during the second quarter of the year as the conflict disrupted crude shipments.

AAA spokesperson Brittany Moye noted that while petrol demand typically falls after the summer driving season, elevated crude costs this year have offset that usual seasonal decline.

Tom Seng, a professor of energy finance at Texas Christian University, told the Associated Press that the Iran war and disruption around the Strait of Hormuz were major drivers of the spike.

A Reuters/Ipsos survey has captured the wider political stakes: it found only 36 per cent of Americans approve of the war in Iran, while 71 per cent disapprove of President Trump's handling of the cost of living. Analysts have suggested the economic strain could weigh on Republican prospects in the November midterm elections.

The reaction to the video comes as Republicans face concerns about the economy and the cost of living ahead of the November midterm elections, with high petrol prices adding to the political pressure surrounding the administration.