It seems that a large section of the British public has discovered its unknown Welsh roots in the past week. The dragons are gearing up to take on Portugal in tonight's (6 July) Euro 2016 semi-final at 8pm so in a show of support, ITV's This Morning decked out its studio with Welsh paraphernalia.
As the Wales football team – managed by Chris Coleman – take on Cristiano Ronaldo and co without one of their best players of the tournament thus far, Aaron Ramsey, presenters Holly Willoughby and Phillip Schofield ignited the pre-match excitement.
Schofield opened the show with: "Helo a Croeso i eich Bore Ma ar Dyth Mercher" [Hello and welcome to your Wednesday's This Morning].
Willoughby hastily added: "What's occurring?" using the character Nessa's catchphrase from the hit show Gavin and Stacey.
Joking that Willoughby had disparaged his grand Welsh welcome, Schofield said: "You've undone all the good work!" before his co-host replied with: "Well yours was so good..."
The opening credits were also changed to Welsh, reading: "Bore ma gyda phillip & holli" before the Welsh-themed studio was revealed displaying flags and special red, green and white lighting.
Playing on the Welsh football motif, celebrity chef Phil Vickery announced he'd be cooking the perfect half-time snacks with signature native dishes Welsh laverbread and Welsh rarebit.
Viewers were later greeted by presenter Rylan Clark-Neal sporting a daffodil headpiece along with a recap of Willoughby's "psychic banana" item from last week that successfully predicted the result of the last Welsh win.
It appears that much of the UK is backing Wales as the only British country to reach the Euro 2016 semi-finals, with even members of the royal family offering their support.
In an interview with Sky News royal correspondent Rhiannon Mills, Prince Charles said: "They jolly well deserve to win, it's a wonderful example of real sportsmanship and team playing."
The Duke of Cambridge also released a statement claiming he is behind the Welsh football team, adding: "Congratulations on reaching the semi-finals of the Euro 2016 – and for progressing much further than England did!" before adding, "Harry and I will be watching the game from home tonight cheering you on." Read the full statement from Prince William below.