Shahrukh Khan and Aamir Khan rivalry has made headlines every now and then.
Reports are abuzz that Aamir Khan has managed to attach his upcoming film PK's theatrical trailer with Happy New Year 's blockbuster release without SRK's consent.
A source close to Aamir told Mid-day that the Lagan star has chosen to bypass Shahrukh and is directly going to multiplexes for the trailer.
"Aamir was very keen to have the trailer released on Diwali like he did in case of his previous films such as Taare Zameen Par, Ghajini and 3 Idiots. But then he did not call up Shah Rukh with the request. Instead, he has got it done by speaking to the exhibitors," the source added.
An insider also revealed that Amir Khan was offered the release of the trailer of PK with the Shahid Kapoor starrer-Haider, but he refused.
The perfectionist wanted to tie up with a bigger film and has chosen Shahrukh's Happy New Year, as a part of marketing strategy.
"However, P.K.'s first poster was supposed to release with Kick but since he is friends with Salman, he decided to launch the poster of his film 10 days later," the source added.
Aamir confirmed about the trailer release on Twitter during a Q&A session with his fans.
— Aamir Khan (@aamir_khan) October 4, 2014
Happy New Year starring Shah Rukh Khan, Deepika Padukone, Abhishek Bachchan, Sonu Sood, Boman Irani and Vivaan Shah is all set for release on 24 October.
Watch the theatrical trailer here