With less than a month to go until eagerly-anticipated Star Wars: Episode VII – The Force Awakens finally reaches cinemas, the promotional material is now being released more frequently than ever. So inevitably, Walt Disney Studios didn't want to miss the perfect marketing opportunity, in showcasing yet another TV spot during last night's American Music Awards 2015 ceremony, where plenty of eager eyes were bound to be watching.
The 30-second clip might have only offered up a brief look at completely brand new footage to fans that have been following each promo release, but then again it doesn't really matter at this point being so close to release. Any glimpse of that cross-guard lightsaber is enough to make sci-fi fans weak at the knees!
As more and more short clips are being released, it's becoming evident that newcomer Daisy Ridley's character Rey is going to be the focal point for the upcoming instalment, unlike initial teasers which emphasised John Boyega's character Finn. With many fans speculating online that Rey could be the daughter of Han Solo and Leia Organa, it's understandable why she would be the driving force of the movie.
Director JJ Abrams, known for his frequently coy and somewhat misleading answers to probing questions, recently added fuel to the fire regarding the questionable parentage of the two protagonists, when he told Entertainment Weekly: "I will only say about that that it is completely intentional that their last names aren't public record."
Shortly after the clip was broadcast, franchise veteran Harrison Ford took to the microphone to introduce another Star Wars spectacle during the evening: an a capella performance of the legendary theme by Pentatonix, but not before making reference to several other iconic tracks created by composer John Williams.
The eerie main theme to Jaws was the first to be showcased, followed by ET the Extra-Terrestrial's sweet openly melody. The 73-year-old actor then joked that the third item in the line-up sounded "vaguely familiar" to him – the Indiana Jones theme. But as Ford states himself in the segment, perhaps the most famous of all the music that has been conjured up by Williams across his work in film, is his "incredible score for Star Wars".
The five-piece band from the US then started singing Darth Vader's Imperial March, before an orchestra was revealed behind them and the entire production began performing the franchise main opening theme.
Star Wars: The Force Awakens opens in UK cinemas on 17 December, with the film reaching US screens the following day. It will feature returning actors to the franchise, Anthony Daniels, Carrie Fisher, Mark Hamill and Ford, as well as a whole host of new faces to the Star Wars world including Game Of Thrones' Gwendoline Christie, Andy Serkis, Lupita Nyong'o, Oscar Isaac and of course, leads Boyega and Ridley.
For more entertainment news follow A-List on Twitter @Alistinsider