Tanner Martin Met His Baby, Then Said Goodbye: What His Story Teaches Us About Love, Loss and Early Cancer Symptoms

Social media influencer Tanner Martin, aged 30, passed away from stage 4 colon cancer just weeks after welcoming his first child with wife Shay. His farewell video and story have drawn widespread attention across the UK, highlighting the importance of recognising early colon cancer symptoms, especially among younger adults.

A Father's Goodbye Shared with the World

Tanner Martin shared his cancer journey on social media, gaining hundreds of thousands of followers on Instagram and TikTok. In June 2025, a pre-recorded farewell message was shared by his wife, Shay, in which he calmly stated: 'Hey, it's me, Tanner. If you're watching this, I am dead.'

The video prompted an outpouring of grief and admiration, with thousands commenting on his bravery and honesty. Tanner recorded the message to help Shay avoid the trauma of announcing his passing herself.

Just 41 days before his death, Tanner met his newborn daughter, AmyLou, after years of fertility challenges. Shay gave birth on 15 May, and the family spent meaningful time together before Tanner's condition worsened. A GoFundMe campaign was launched shortly before his death to support their daughter's future.

Colon Cancer Symptoms Often Overlooked in Young Adults

Tanner's cancer journey began in late 2020 when he first experienced persistent abdominal pain and changes in bowel habits. These symptoms were initially dismissed, partly because of his age.

By the time he received a full diagnosis, the cancer had already progressed to stage 4 and had spread to his liver. Such delays in diagnosis are more frequently seen in younger patients, where colon cancer symptoms are often mistaken for less serious gastrointestinal issues.

Key early signs of colon cancer include:

• Blood in stool
• Unexplained weight loss
• Fatigue
• Persistent stomach pain
• Changes in bowel habits

Medical professionals urge younger adults to seek medical attention if these symptoms persist, regardless of age.

Rising Rates of Colon Cancer Among Under-40s

Tanner's story reflects a growing concern within the medical community. According to data published in The Guardian, early-onset bowel cancer has been increasing across Europe, with the UK among the most affected nations.

A study cited by Time Magazine reported that risk factors such as diet, sedentary lifestyles and changes in the gut microbiome may be contributing to this trend.

Health experts have called for broader screening access and awareness campaigns targeting individuals under 50. Stories like Tanner's, widely shared on social media, are helping to raise public awareness.

Tanner Martin and Colon Cancer Awareness in Young Adults

The case of Tanner Martin has received widespread coverage from national news outlets and generated significant engagement on social media. The increased visibility of his experience has coincided with renewed messaging from medical professionals and public health organisations regarding the rise of colon cancer in younger populations.

Health agencies have reiterated existing guidance urging individuals under 40 to seek medical advice if they experience symptoms such as blood in stool, ongoing abdominal discomfort or unexplained fatigue. Medical experts state that awareness of these signs, along with timely evaluation, remains essential in reducing delays in diagnosis.