Apple's iPad has become so ubiquitous since its launch in 2010 that for most people the words tablet and iPad are interchangeable.
There are hundreds - if not thousands - of Android and Windows tablets on the market yet none of them have made a significant impact on the market.
However with Apple's domination of the market waning, Samsung is now looking to finally go toe-to-toe with Apple with its premium Galaxy Tab S tablets.
Samsung already has dozens of tablets on the market, but its Tab S offering is the first to really challenge the iPad head on, with premium design and what it claims to be the "world's best" screen.
Today, we're going to look at these new tablets to see if they really offer a better option for consumers.