Natalia Borodina's friend was driving on a highway near Punta Cana when Borodina, who was in the passenger seat, took off her bikini top and put her head out of the window - representational image Getty

A Russian woman who was hanging out of the window of a moving car lost her life after her head struck a road sign. Natalia Borodina from Moscow was on a holiday in the Dominican Republic when the incident took place.

Her friend Ivanna Boirachuk was driving on a highway near Punta Cana while Borodina was seated in the passenger seat. The mother-of-one seemingly decided to remove her her bikini top and hang out of the window.

A disturbing video believed to be taken by Boirachuk showed the 35-year-old woman sticking her upper body out of the moving car's window.

The unedited footage showed her throwing her head back before the fatal moment.

Soon after the accident, the mother of an eight-year-old boy – who was also holidaying with her in the Dominican Republic – was taken to a hospital where she succumbed to her injuries. Her family has been informed about her death.

Borodina, originally from the Russian city of Zlatoust, reportedly first moved to regional capital Chelyabinsk, before relocating to Moscow. However, she had recently been working as a real estate agent in Cannes, France.