TOWIE's Italian Stallion Mario Falcone has claimed that he has had sex with more than 500 women including five in one might.
The 24-year-old star of The Only Way is Essex made the claim during a photoshoot for Now magazine.
Falcone, who is dating TOWIE co-star Lucy Mecklenburgh, said: "I've had two serious girlfriends - I was with them both for two years. But when we broke up, Id go absolutely mental and make the most of being single."
Falcone, who said he bedded 28 holidaymakers during a two-week trip to Malta, said his antics were OK because he was free and single.
"People might frown on it but I was a single young man so I think it's acceptable. If one of my mates told me he's only slept with six girls, I'd be like "What? You've clearly been in a relationship too long".
He strikes a series of provocative poses in the photoshoot. In one picture, he is wearing only pants while in another he is seen in just a towel around his neck.
The new king of the show insisted he had forgiven Mecklenburgh for cheating on him with former TOWIE star Mark Wright.
The couple's relationship temporarily hit the rocks when she lied to Falcone about spending the night at Wright's flat.
"I don't think anyone's better than me," said Falcone.
"Mark went out that night to get a storyline for TOWIE. I'm not like that. It's like me going out and deciding I'm going to f**k Lauren Goodger so I've got a good story for the new series. I think Mark lived his life by the show, whereas I live my life and the show follows."