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The True Cost of Corporate Logos: McDonald’s, Apple, Nike Reuters

From the Golden Arches to the Swoosh sign, we all know which companies are responsible for those logos.

An iconic logo can become so powerful that some companies don't even need to spell out their names, such as Nike, McDonald's Apple and many more.

Designing a distinguishable logo can come at a price but the company can reap long term brand awareness and profits associated with it.

For example, the new Pepsi logo was so expensive to create that the agency thought it should justify the million-dollar cost with a lecture on Da Vinci diagrams, yin-yangs, and Mobius strips.

On the other end, some popular logos like Twitter and Google cost almost next to nothing.

Check out, how much a logo is worth, according to data:

business logos review
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