Amazon Releases New Prime Deals Three Times Daily, With Savings of up to 55% or More

Amazon has released new limited-time offers for Prime Big Deal Days 2026, with selected deals advertised at up to 55% off and many products at Amazon's lowest prices so far this year.

Prime Big Deal Days runs from 6–7 October 2026, giving Prime members 48 hours to shop millions of offers across electronics, fashion, beauty, toys and household goods.

Amazon says the event began at 12:01am Pacific Daylight Time (PDT) on 6 October and ends at 11:59pm PDT on 7 October.

For readers tracking Amazon's US timetable, that equates to 08:01 British Summer Time (BST) on 6 October through 07:59 BST on 8 October.

The centrepiece is Today's Big Deals, a series of limited-time offers scheduled for midnight, 8am and 1pm PDT each day. Those times correspond to 08:00, 16:00 and 21:00 BST. Amazon says the deals are available while supplies last.

Availability can change throughout the event. Amazon's Alexa for Shopping can also set deal alerts, track price drops, and notify customers when items on their Lists go on sale.

Television and Technology Deals Lead Coverage

The New York Post highlighted a 36% reduction on the 55-inch Samsung The Frame television. The model can display artwork when it is not being used as a television and features a slim-fit wall mount. Amazon's own Prime Big Deal Days coverage currently lists the 55-inch model at up to 36% off.

The Verge's technology roundup found some steeper percentage reductions. Its selections included 53% off Bose QuietComfort Headphones, 42% off a Roku Streaming Stick Plus, 44% off an LG C6 OLED television and 51% off Sony WH-1000XM5 headphones.

The Bose deal should be described specifically as the first-generation Bose QuietComfort Headphones, rather than second-generation headphones.

The publication also highlighted discounts on Google's Pixel 11 range, Apple's M5 MacBook Air and the A17 Pro-equipped iPad mini.

The guide also compares prices at retailers including Best Buy, Walmart and manufacturers' own stores, allowing shoppers to see when another seller matches or undercuts the Prime price.

UK Offers Cover Home, Tech and Beauty

The Telegraph's UK roundup identified several products at what it described as their lowest prices in years. It listed the Breville Barista Slimline espresso machine at £149.98 and the Amazon Kindle Colorsoft at £144.99, describing both as their lowest prices of 2026.

The Kindle Colorsoft price is independently corroborated by current UK deal coverage, which describes £144.99 as a lowest-ever Amazon price.

Other selections included a Nintendo Switch 2 at £354.99, which the newspaper described as its lowest price yet, and a Blueair Blue Max air purifier at £113.99. A peach Dyson Airwrap i.d. was listed at £379.99 following a £100 reduction.

The £354.99 Switch 2 price is also currently offered by other UK retailers, so 'lowest price yet' should be attributed to the publication or qualified by the relevant retailer/time period.

Home offers ranged from a Philips dual-basket steam air fryer at £159.99 to a Vileda Steam Mop Plus at £56.49.

Prime Membership Required for Prime Big Deal Days Offers

Prime Big Deal Days is a Prime-member-exclusive shopping event. Eligible non-members can sign up for a 30-day free trial, subject to Amazon's membership terms.

Amazon says prices and availability may change during the event. Where Amazon describes an offer as a 'lowest price,' understand that claim in the context specified; competing retailers may offer the same product at the same or a lower price.

Maximising Savings With Alexa for Shopping Tools

Navigating millions of active offers requires strategic planning and automated assistance. Amazon's Alexa for Shopping tool lets members set custom price alerts and track historical pricing trends.

Customers can instruct Alexa to monitor specific wishlists and trigger notifications when desired products hit target budgets. These features help consumers separate genuine bargains from standard promotional hype.