After much anticipation and tease, American Horror Story season 6 will finally be unveiled this Wednesday. The 6th instalment of the anthology series premieres on 14 September at 10 PM EST on FX network.

Click here to watch AHS season 6 via live stream. Click here to watch it online on the FX website in the US. you can also download the FXNOW app by clicking here.

Showrunner Ryan Murphy and FX decided to keep everything under wraps, with no theme, no plot and no cast updates has been released so far. Murphy spoke to The Hollywood Reporter about the series and said, "wanted to [create a] different experience for the fans this year."

FX head of marketing Stephanie Gibbons explained the show's strategy, and admitted that they want to build excitement through "transparency and inclusion". She told THR, "We were going into the sixth season and that number has a particular meaning in the horror realm. In the past, our strategy for the fanbase has always been to reveal and build excitement through transparency and inclusion."

Teasing about season 6 theme, Gibbons added, "We would put out these teasers that are amalgams of themes that are sometimes underpinning themes that feed into the show and don't come into realization until the very end, or that are obvious themes and play on the stereotypes of the genre but that we twist into a new way. And that's been very successful for us, because we drop these breadcrumbs along the way, but they very much lead to a full sandwich at the end of the trail."

Stephanie also teased a "twisty-turny season" ahead and revealed, "But I think one of the thrills of this season is that it's very different -- and I mean that in the most thrilling and awesome way -- than anything that's come before it. They will understand definitely from the marketing and they will have a better understanding of the landscape, but I won't promise that they'll know everything that lies ahead, because it is one awesome, twisty-turny season and I'm not kidding. When I watched it, I was running around the halls saying, "Oh my God, oh my God!"

Lady Gaga is set to return to AHS season 6, alongside actor Kathy Bates, Denis O'Hare, Sarah Paulson, Angela Bassett, Finn Wittrock, Cheyenne Jackson, Wes Bentley and Matt Bomer.