Apple Event 2025 Highlights: The Newest Gadgets Introduced - Which One Should You Get?

Apple's big September event never fails to grab headlines, and 2025 was no exception. From a feather-thin iPhone to watches that practically double as personal trainers, the line-up was packed with gadgets designed to tempt different types of buyers. But with so much on offer, the real question is: which one deserves your money?

iPhone Air: Slim, Stylish, and Seriously Powerful

The star of the show was the iPhone Air, Apple's thinnest iPhone yet at just 5.6 mm. It still packs a punch, though, with a 6.5-inch Super Retina XDR display and the new A19 Pro chip. The 48-megapixel rear camera will keep TikTokers and Instagram lovers happy, while the 18-megapixel selfie camera is built for ultra-clear video calls.

Starting at £800 ($999), the Air is about £160 more than the iPhone 17. Think of it as the iPhone for people who want the ultimate combination of sleek looks and serious performance.

iPhone 17 Range: Reliable, Affordable, and Versatile

Not fussed about ultra-thin designs? The iPhone 17 series may suit you better.

• iPhone 17 – 6.3-inch screen, A19 chip, Always-On display. From £640 ($799).
• iPhone 17 Pro – Adds the A19 Pro chip and a sharp 8× zoom telephoto lens.
• iPhone 17 Pro Max – A huge 6.9-inch screen, perfect for gaming or editing videos.

These phones don't scream prestige like the Air, but they're a solid 20% cheaper and perfect for anyone who wants dependable performance without stretching their budget. With 230 million iPhones sold worldwide in 2024, Apple knows this line-up will be its best-seller.

AirPods Pro 3: Music Meets Fitness

The AirPods Pro 3 are more than earbuds, they're workout companions. Alongside improved noise cancellation and soft foam tips for comfort, Apple added a heart-rate sensor and even live translation in 20 languages.

At £200 ($249), they're £40 more than the old model, but you're getting extras that usually require a watch. With global wearables sales topping £80 billion ($108 billion) in 2024, Apple is clearly betting big on health-conscious buyers.

Apple Watch Series 11: Your Pocket Health Coach

If you're serious about health, the Apple Watch Series 11 is hard to beat. It uses AI to spot early signs of hypertension, analyses your sleep patterns, and connects over 5G for quicker updates.

It costs £320 ($399), around £120 more than the SE 3, but the trade-off is smarter insights and better prevention tools. It's less about checking the time and more about checking on you.

Apple Watch SE 3: Everyday Value

The Watch SE 3 keeps things simple and affordable. It now has an Always-On display, the faster S10 chip, and gesture controls. At £200 ($249), it's Apple's entry-level option and a great fit for students, first-time buyers, or anyone who doesn't need bells and whistles.

Apple Watch Ultra 3: Built for Adventure

For those who hike, climb, or head off the grid, the Watch Ultra 3 is built like a tank. It adds satellite emergency messaging, a 72-hour low-power mode, and rugged durability. At £640 ($799), it's three times the price of the SE 3, but it's designed for explorers, not casual users. With outdoor watch sales rising 18% in 2024, Apple clearly sees the demand.

So, Which One Should You Buy?

• Want prestige? iPhone Air.
• Want balance? iPhone 17 Pro.
• Want value? iPhone 17.
• Want fitness? AirPods Pro 3.
• Want advanced health? Watch Series 11.
• Want budget-friendly? Watch SE 3.
• Want rugged safety? Watch Ultra 3.

Matching Gadgets to Your Lifestyle

Apple has delivered a mix of style, health, and adventure this year. Whether you're chasing prestige with the iPhone Air, saving with the iPhone 17, or exploring the outdoors with the Watch Ultra 3, there's something tailored to your lifestyle.

If you're ready to upgrade, explore the full line-up through official Apple retailers and trusted affiliates, where trade-in deals can make that shiny new gadget a little easier on your wallet.