In a bid to beat the Black Friday rush, Argos has launched the initial selection of deals, discounts and bargains. Running for 13 days, it claims that thousands of price cuts would be made across TVs, games, technology and kids toys.

The popular retailer said that offers would include up to 50% off kitchen electricals, 25% off homeware when you spend £30 or more, up to half price off thousands of toys, 25% off any indoor furniture item over £150 and up to a third off electrical personal care (selected lines only).

Furthermore, the business has promised customers if the offers go lower on the actual Black Friday trading day, it would refund the difference. The shopping bonanza is to run right through until Cyber Monday so it's the perfect time to snatch up that Christmas gift a little early.

Argos expects Black Friday to be a largely digital day again this year, after its website received around 12 million visits on the day itself in 2015, with customers making an average of a massive 18 transactions a second during peak trading times.

Argos said that last year more than 70% of all visits were from mobile and tablet devices, and a quarter of total online sales were fulfilled via the newly introduced Fast Track Same-Day Delivery and Fast Track In-Store Collection services, allowing shoppers to get hold of their deal items at a time to suit them.

Same-day Fast Track delivery slots are being offered to customers on a first-come, first-served basis with subsequent days' slots offered once Black Friday's delivery schedules are full.

High-demand products being ferried across the UK this Christmas using a fleet of 1,800 lorries and Fast Track vans include wearable tech such as Fitbit, Virtual Reality Headsets, 4K & LED TVs, Xbox consoles with games such as FIFA 17 and Amazon Fire Sticks, as well as a thousands of the most popular toys including Star Wars, Hatchimals, Lego and Tiny Treasures.

John Rogers, chief executive officer of Sainsbury's Argos, said: "Last year's Black Friday was the biggest and most successful shopping day ever for Argos. We have been busy preparing for the Black Friday period for many months now, making sure our website, stores and distribution operations are all geared up in anticipation of high levels of demand for our great range of products.

"Without doubt, Black Friday and Cyber Monday have changed how people shop for Christmas in the past few years, but we remain focused on making shopping easy and convenient for customers, so they can get a great deal, whether they choose to shop with us in store or online, or a combination of the two."

IBTimes UK Deals of the day

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