Chinese smartphone manufacturer OnePlus, which recently released the OnePlus 3 handset globally, has warned its customers in the UK that post Brexit the retail price of the smartphone may be increased. The message reflects a larger sentiment among foreign consumer electronic makers who have warned of an increase in the prices of products due to higher tariff, import duties as well as the dipping pound value.
The company posted a detailed message on its user forums telling consumers that it wants them to be informed beforehand about the price implications for the UK market post Brexit. The post reads as:
Although we have strived to create the best product and deliver them to customers at a reasonable price, the worrying downward trend of the GBP may make it difficult to maintain our current pricing structure in the UK. Our margins have always been thin, and our expenses are mainly in USD. This being the case, sudden drops such as the one that the Pound has recently experienced could have a direct impact on our prices.
We're telling you this now because we don't want you to be blindsided. If you're thinking of buying, we recommend doing so sooner rather than later. However, if a price change comes to pass, it will not be a decision that we take lightly. We have only had to increase prices once before, when the Euro hit a nine-year low against the dollar at the beginning of 2015, and we did so reluctantly. Currency fluctuations are not your fault, nor our fault; but if we sell at a loss, the simple fact is that there won't be a OnePlus in the future.
We'll try as best we can to keep you informed, when we know more, we'll be sure give you several days of notice.
Currently, the OnePlus 3 in the UK is being sold for £309 ($414) on the official OnePlus UK store and for £349 to £390 on Amazon. Although OnePlus has not provided an accurate figure yet, UK consumers should expect a £50 to £80 increase.
The company also cleared the air over Brexit impact on its operations in the UK, saying it is not worried about its business in the UK, Europe or globally. Prior to this, electronic companies from the east like Samsung, Acer and LG expressed concern over the fallout of Brexit with reports surfacing that Samsung might move its EU headquarters from London to another country.