Alexa Chung
Alexa Chung Reuters

The much anticipated annual British Designers Collective returns, offering emerging British talent the opportunity to showcase their collections in a unique setting.

The event is now in its third year and the pop-up boutique concept store is an exclusive collaboration between Bicester Village by Value Retail and the British Fashion Council.

The boutique was opened by British style icon Alexa Chung on 21 March and the womenswear collection will be open to the public from 22 March to 9 May. The menswear phase will follow on from 16 May until the end of June.

"I am proud to support Value Retail on their British Designers' Collective pop up store at Bicester Village. The initiative opens up a whole new market to the participating designers that they might not otherwise have access to at this stage in their career. I look forward to choosing some key pieces from their collections for myself," BFC spokesperson Alexa Chung stated at the launch event.

The boutique will host footwear from Nicholas Kirkwood, signature styles from Preen and Osman, must-have dresses from Marios Schwab and Jonathan Saunders. Other designers participating include British-based designers Peter Pilotto, Holly Fulton, Bella Freud and James Long, among others.

"The exclusive pop-up boutique will showcase some of the very best in British rising talent along with a great mix of established British womenswear and menswear collections," said Desirée Bollier, Chief Executive of Value Retail Management Ltd.