The Teenage Cancer Trust has warned spectators planning to attend Ed Sheeran's upcoming charity concert at the Royal Albert Hall that tickets purchased through the secondary market will not be accepted.
Viagogo has reportedly been selling tickets online for as much as £5,000 ($6,200) after allegedly admitting their face value was between £49.50 and £110, leading to anger over claims they are "profiteering at the expense of teenage cancer sufferers".
"There is a wider issue around the secondary ticketing market and we firmly believe the only people who should profit from Teenage Cancer Trust at the Royal Albert Hall are young people with cancer," read a statement on the charity's official website.
The Trust admitted it was stepping up efforts to thwart attempts from websites to cash in on charity events and sent out a warning to anyone who had purchased tickets with inflated prices.
"We are also doing our part by introducing additional measures like limiting the number of tickets people can buy, and requiring photo ID to enter the concert. ID will be rigorously checked and anyone with tickets purchased on the secondary market will not be admitted."
British singer Sheeran will be headlining the event at the iconic London venue, which has already sold out due to incredible demand to see him perform live, fresh off the release of his third album.
Ticket reform campaigner Fan Fair Alliance have blasted Viagogo in an interview with Sky News as they claim the reseller has deprived the Trust of any proceedings from sales, and have reportedly manipulated terms and conditions by stating on their website that "buyers of tickets will be accompanied into the venue by the seller".
"Leaving aside the moral repugnance of profiteering at the expense of teenage cancer sufferers, this appears a flagrant breach of consumer law and yet another reason why government intervention is so desperately needed."
The Alliance's campaign manager Adam Webb told IBTimes UK that it has begun talks with the government regarding the issue of ticket touts and wants to take action against the bulk buying of tickets online and to enforce the identification of sellers.
The Royal Albert Hall gig will take place on 28 March.