Kevin De Bruyne
Chelsea failed to come to an agreement with Genk, during August, in their pursuit of De Bruyne. Reuters

Chelsea have long since been attempting to land Genk winger Kevin De Bruyne but are finding it difficult to come to an agreement on the transfer fee with the Belgian side.

The Londoners' attempts to bring the 20-year-old to Stamford Bridge, during the summer transfer window, broke down after negotiations failed.

However, having faced Genk and De Bruyne twice in the Champions League group stages, Blues' boss Andre Villas-Boas was open in his praise of the Belgian winger and reports emerged of Chelsea's renewed interest.

According to the, De Bruyne himself is angling for the move and both clubs are attempting to come to an agreement for the transfer fee, so that the move can be completed as soon as the transfer window opens.

If and when De Bruyne completes the move, he will be the latest player to signify the shift in policy at Chelsea, following the summer signings Thibaut Courtois and Romelu Lukaku, as they focus on the long-term.

Florent Malouda is expected to move on in the summer, and with Chelsea looking to influx youth into an ageing squad, De Bruyne looks a near-perfect fit.

Reports suggest a bid around the region of £15 million in January could make him a Chelsea player, although he will be ineligible to play in the Champions League this season as he has already played in the competition for Genk.