A crowd-funding project to raise money for a potato salad has gone viral on the internet, raising over $1,600 (£932) in just 72 hours.

It's the brainchild of internet user Zack Danger Brown, from Columbus, Ohio, who posted the spoof project on Kickstarter. The website allows people to pledge money to fund creative projects.

Pitching for the sum of $10 to make the potato salad Brown stated: "Basically I'm just making a potato salad. I haven't decided what kind yet."

His project won interest from more than 330 backers from around the world who have pledged anything from $1 to $25 to help get his plan off the ground.

In return for funding Brown has promised to give backers gifts for their support.

For $1 he will "say your name out loud whilst making the potato salad". For $25, he promises to send backers a potato-themed hat.

The page has been shared on Facebook more than 14,000 times and posted thousands of times on Twitter.

In an update to supporters, Brown said he was overwhelmed by the support he has received from around the world for his creative venture.

"I've noticed a lot of backers are not from Columbus, Ohio, and that many of them are from outside of the country altogether!

"Thanks again everyone for making all of my dreams come true. I can't wait to say each of your names while making the potato salad."

Brown will reportedly pocket the entire sum of money raised for his potato salad project when the crowd-funding ends next month.

Kickstarter has helped fund many high-profile creative projects. In 2012, smart watchmaker Pebble made 10,266% of its target for a new device bringing in more than $10m (£5.8m).

Last year, feature film Veronica Mars was funded on the site to the tune of $5.7m (£3.3m).