Move over Anaconda (you were, after all, only an SFX giant), here comes a real shocker from the swamps of the Amazon.
A man will be eaten alive by the giant jungle beast on live camera for Discovery channel's popular show Eaten Alive.
The channel has decided to cross the boundaries in order to offer sheer thrill to its loyal viewers as Paul Rosolie will turn into bait for a giant anaconda living in the swamps of the Amazon.
Before you jump to any conclusion, here is a brief synopsis from the popular infotainment channel.
"Naturalist and wildlife filmmaker Paul Rosolie enters the belly of an anaconda in a custom-built snake-proof suit."
Well, this suggests that Rosolie will come out alive and unharmed from the killer jaws of the huge snake as he will be wearing a protective suit.
However, it is unclear how he will manage to come out of the belly tunnel and whether the beast will survive the ordeal.
In one of his tweets, Rosolie mentioned that he will "never hurt a living thing" and people need to watch the show to believe it.
— Paul Rosolie (@PaulRosolie) November 5, 2014
The programme is also receiving flak from viewers who feel that the show is an 'unintelligent' stunt that is doing nothing towards educating people about science and nature.
"This... is disgusting, probably harmful to the animal and does nothing for knowledge or scientific understanding... all this is sensationalism and furthering irrational fears," one user wrote on the channel's Facebook page.
"Discovery needs to have a good long look in the mirror. This is blatant animal cruelty. Your programmes lately have been unintelligent trash," wrote another.
Earlier this week, Discovery scored the highest viewership record of 6.7 million with the live broadcast of Nik Wallenda's blindfolded tightrope walk across skyscrapers.
The channel did something similar in 2013 with the live coverage of Felix Baumgartner's daredevil skydive from the stratosphere.
Eaten Alive will air on 7 December on Discovery Channel.