The focus, therefore, is now on the release of the next generation iPhone - expected sometime later this year, which could be as early as June or as late as October.
A Reuters report quotes a South Korean newspaper as saying the next iPhone could feature a 4.6in display, contrary to earlier rumours suggesting a more traditional 4in screen and a significant increase over the current 3.5in screen.
According to Reuters, the Maeil Business Newspaper said: "Apple has decided on the bigger 4.6in display for its next iPhone and started placing orders to its suppliers," quoting an unnamed industry source.
There are already several Android-powered devices, including the Samsung Galaxy S2, which have a 4in screen or larger. It would therefore make sense for Apple to offer users a larger screen to tempt them away. However, Samsung does also have the Galaxy Nexus which features a 4.65in screen.
Meanwhile, the proliferation of iPhone cases with measurements of at least a 4in screen seems to suggest the suppliers, or at least a majority of them, are convinced about the new iPhone's display size.
However, until the new iPhone is actually launched, we won't know what Apple has got up its sleeve.