Vodafone has launched a 4G-LTE enabled smartphone in the UK, called the Smart prime 6, along with two other devices, which are available to buy on the carrier's Pay As You Go platform.
The Vodafone-branded smartphone has been priced at £90 ($136), while the Smart Tab prime 6 tablet is available free of cost on Vodafone's pay monthly plan and the Smart first 6 smartphone is available for £40 on Vodafone Pay As You Go.
The wireless network provider had earlier stated that it plans to take on rival EE in the 4G segment and announced that it would launch the HD Voice calling services over 4G with VoLTE in the summer this year.
The USP of the Smart prime 6 is its price and the fact that it would allow users access to Vodafone's 4G network.
The smartphone is currently open for orders in the UK and the carrier is providing special tariff offers to those who would purchase the device on 'Pay as You Go'.
Moreover, the Smart prime 6 runs Google's recent Android Lollipop operating platform straight out of the box, which should work well with the device's 1GB RAM.
Key tech-specs of Vodafone Smart prime 6:
- 5in HD IPS display
- 1.2GHz quad-core Qualcomm Snapdragon processor
- 1GB RAM
- 8MP primary camera
- 2MP secondary camera
- 8GB internal storage
- MicroSD card slot for expansion of internal storage up to 64GB
- 4G-LTE, 3G, Bluetooth 4.0, Wi-Fi and microUSB connectivity supports
The above technical aspects complement the £90 price tag of the handset and makes it a perfect fit for first-time smartphone buyers.
The Smart prime 6 directly targets EE's 4G hardware offering, which is called the Harrier Mini, which is priced at £100.
Studies conducted earlier suggest that consumers in the UK prefer to buy value-for-money devices, and the competition in the segment between EE and Vodafone, will surely boost sales of the devices.
With Vodafone rolling out VoLTE later this year, it will interesting to see how the quality of wireless services span out in the UK.