What are the 92 Percenters? Inside YouTube's New Heights Podcast with Travis Kelce and Why Fans Identify with It

NFL brothers Jason and Travis Kelce have built one of YouTube's most recognisable sports podcasts, New Heights, since its launch in 2022. Central to its success is a loyal fan community known as the '92 Percenters'. The nickname stems from Jason Kelce's claim that the quarterback sneak is successful 'about 92% of the time', a statistic that resonated with listeners. In August 2025, the term returned to headlines after global pop star Taylor Swift appeared on the show, boosting search interest and drawing fresh attention to the fan identity.

Origins of the '92 Percenters'

The phrase '92 Percenters' was first mentioned on New Heights during a discussion about the quarterback sneak, a short-yardage play often used in American football. Jason Kelce, then centre for the Philadelphia Eagles, noted its high success rate, which he placed at around 92%.

'It's a 92 percent chance. There is not one play in the playbook that has a higher percent chance of working than a QB sneak,' he said on a 2023 episode of their podcast, as reported by Sporting News.

Listeners quickly embraced the term, using it in comments and social media posts to refer to themselves as part of the podcast's community. The hosts adopted the name officially, greeting fans with it at the start of episodes.

About the 'New Heights' Podcast

Launched in 2022, New Heights is hosted by Jason Kelce, who retired from the NFL in 2024, and Travis Kelce, current tight end for the Kansas City Chiefs. Episodes are released weekly on Wednesdays across YouTube and major podcast platforms, like Spotify and Apple Podcasts. The format blends professional football analysis with personal stories, cultural commentary, and humour.

By the end of 2024, the show had attracted more than 2.5 million YouTube subscribers and won the 2024 iHeartPodcast Award for Podcast of the Year. The brothers' chemistry and willingness to discuss life beyond the field have been credited with widening its audience beyond sports fans.

Why Fans Identify as 92 Percenters

Part of the podcast's appeal lies in its direct engagement with listeners. Episodes frequently open with '92%ers, we're back', creating an inclusive tone. Segments such as 'No Dumb Questions' invite fan submissions, often resulting in on-air answers to light-hearted or unusual queries.

The 92 Percenters branding has also been incorporated into official merchandise, with T-shirts, hoodies, and hats available through partners like Homage. The mix of sports insight, behind-the-scenes NFL stories, and accessible humour has helped the show attract both hardcore supporters and casual viewers.

Taylor Swift's August 2025 Appearance

On 13 August 2025, Taylor Swift made her first appearance on New Heights, an episode that generated significant online buzz. The singer discussed her relationship timeline and revealed details about her upcoming twelfth studio album, The Life of a Showgirl.

The crossover between NFL fans and Swift's global fanbase, often referred to as 'Swifties', drove a spike in social media engagement. The episode also brought renewed attention to the 92 Percenters' identity, with new viewers exploring past content to understand the term's origins.

The Quarterback Sneak Connection

The 92 Percenters nickname is rooted in one of the most reliable plays in the NFL. The quarterback sneak, especially in the form used by the Philadelphia Eagles known as the 'tush push' or 'brotherly shove', has been a consistent short-yardage option. Its high success rate has prompted debate among coaches, players, and league officials, and it remains a symbol of efficiency and teamwork for the podcast's audience.