50 Cent Jokes at Diddy's Expense in DoorDash's 'The Big Beef' Commercial Ahead 2026 Super Bowl

The anticipation for Super Bowl LXI reached a fever pitch on Thursday after the release of a new DoorDash commercial where 50 Cent seemingly reignited his feud with Diddy. The Get Rich or Die Tryin' star stole the spotlight in the upcoming annual championship game of the National Football League (NFL) by simply being cheeky in an ad as he joked about Diddy.

In the newly released advertisement dubbed, The Big Beef, the rapper used a delivery mishap to take a calculated jab at Sean 'Diddy' Combs. The commercial effectively turns a promotional slot into a viral moment that has reignited public interest in the decades-long animosity between the two musicians.

'They Sell Combs'

The 39-second DoorDash commercial features Fif sitting and begins with him addressing the jokes about people calling him a 'troll.'

'It's come to my attention that everyone's calling me a troll,' Fif says. 'Some said even the "King of Trolls." First of all, I'm flattered. But I'm done with all that.'

'I would never do a deal with DoorDash,' he continues as he pulls a red DoorDash bag, 'and quite literally deliver beef, when millions of people are watching. I mean, who would do something like that?'

The ad cuts briefly to a voice-over, 'Delivering quality beef,' and then resumes with Fif unpacking the items inside the bag. Among the items he pulls out is a bag of cheese puffs, an apparent reference to Sean Diddy, who is also known for his monickers 'Puffy' and 'Puff Daddy.' 'Don't want to be too obvious,' Fif says.

As he continues taking items out of the bag, he pulls out a pack of combs. 'Oh, they sell combs,' he says while showing it to the camera, adding 'what a coincidence' before tossing it away and giggling.

Social Media Applauds the King of Hip-Hop Trolling

50 Cent's DoorDash commercial went viral, with thousands of views, just hours after it was uploaded to YouTube. Most of the reactions approved of it because they found it hilarious. Some even complimented the rapper, saying, '50 is the best' and 'I love 50.'

Others went further and encouraged Fif to share his trolling prowess.

'Dude's taken his beef commercial now! that's f'n hilarious! This man needs to teach college level courses on how to troll,' one wrote. Another added, 'We need your trolling expertises [sic] for the Jayz's case and others Epsssss [characters].'

50 Cent spoke about his collaboration with DoorDash in a statement, admitting that he was thrilled to be working with them because it aligned with his mantra about 'keeping it real.'

'I've always been about keeping it real, so when DoorDash approached me about a social campaign around beef, it felt authentic from the start,' Fif said (via HotNewHipHop). 'They've got everything you need, and just like with beef, the receipts speak for themselves.'

The 50 Cent-Diddy Feud

50 Cent and Diddy started as good friends in their careers, with the former ghostwriting for the latter in the late 1990s. The tension, however, began when, in the early 2000s, Fif attempted to sign Mase to his G-Unit label.

Diddy allegedly demanded a £1,660,000 ($2,000,000) fee to release Mase from his contract with Bad Boy Records. Fif fired back, calling the disgraced music mogul 'unreasonable' and accusing Diddy of holding back artists' careers.

In 2006, Fif took their falling-out further by alleging that Diddy knew about the murder of The Notorious B.I.G. In his track, 'The Bomb,' Fif rapped, 'Man, Puffy know who hit that n****.'

The rivalries between the two musicians and former colleagues expanded beyond their musical careers as both pursued business interests. Both entered the vodka business, with Diddy as the brand ambassador for Cîroc vodka and Fif for Effen Vodka.

Fif continues to troll Diddy, mocking the latter's brand as 'made of grapes' rather than traditional grains. In January 2024, Combs' partnership with Diageo ended, with the latter now the sole owner of Cîroc vodka and DeLeon tequila.

Diddy is currently at the Federal Correctional Institution, Fort Dix in New Jersey, serving a 50-month sentence after being convicted on two counts of transportation for the purposes of prostitution.